Matalan appoints BBH to £10m ad account

Following a competitive pitch at the end of last month, retailer Matalan has appointed Bartle Bogle Hegarty to its £10 million advertising account.

The brand was understood to be searching to appoint a new agency ahead of launching its first TV campaign in three years, with incumbent Libertine choosing not to pitch for the business.

Feather Brooksbank recently retained the media planning and buying account for the brand.

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