Lloyds Pharmacy to review media account
Lloyds Pharmacy has confirmed that it is set to review its media planning and buying account, currently held by McCann Erickson Birmingham.
A spokesperson confirmed the review of the account and told The Drum that it would be handled internally by its in-house marketing team, overseen by director of marketing, Claire Bayliss.
A Lloydspharmacy spokesperson said: “We can confirm that Lloydspharmacy is reviewing its media buying support. We have invited four agencies to pitch and are not looking for any further agencies at this stage. An announcement regarding our decision will be made in due course.”
McCann Erickson Birmingham won the account in 2008, previously held by Starcom.