Crown Bingo to sponsor Live from Studio Five
Online bingo brand Crown Bingo has agreed to become the sponsor of Five’s dinner time programme, Live From Studio Five.
The deal, brokered by The Media Network, will promote Crown’s new live presenter bingo.
Dan Smyth, representing Crown Bingo, said: “We’re delighted to be sponsoring Five TV’s Live From Studio Five show and this follows a successful £500,000 summer TV campaign. It really is a great platform to showcase our innovative live bingo room to the nation during a peak time slot.”
Carl Phillipson, partner at The Media Network, said: “Crown Bingo has a fresh and exciting entertainment offering, which – like Live From Studio Five – is based around new formats and personalities. This, coupled with the audience similarities, made it an obvious choice when the Five TV opportunity came up.”