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By The Drum Team, Editorial

September 7, 2010 | 1 min read

A TV campaign has been launched by Quotezone to highlight its UK car insurance comparison system.

Created by Mammoth, campaign aims to drive awareness of the UK’s fifth largest car insurance comparison website, taking a ‘straight-talking’ approach to reflect the company’s ethos.

The TV ad, produced and directed by The Gate Productions, is currently being trialled on Scottish regional channels STV, Channel 4 Scotland and Channel 5 Scotland, and in addition, will also run on selected various Sky channels on Digital TV for national exposure.

Greg Wilson, director of Quotezone, explained: “Since 2005, when Quotezone was launched, our market position has been built and promoted through affinity partnerships, online marketing and word of mouth. Almost 2 million people in the UK have used Quotezone to search for insurance, so we saw 2010 as an opportunity to elevate the brand, and increase awareness amongst web users of our unique “Speedy Click” quote system.”

Following analysis of the initial TV trial, the company intends to reinvest in a larger marketing strategy for 2011 in order to further establish Quotezone as an independent and impartial insurance comparison site for UK consumers.

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