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Big Partnership Standard Life Public Relations

McGrail joins BIG from Standard Life


By The Drum Team | Editorial

September 6, 2010 | 2 min read

The BIG Partnership has strengthened its digital team with the appointment of Mike McGrail as senior digital account manager.

McGrail, the man behind social media blog The Social Penguin, joins the PR consultancy from Standard Life where he was digital marketing consultant and brings with him a wealth of social media experience.

Commenting on his new role McGrail said: “The chance to work with the largest PR agency in the UK outside of London was an opportunity too good to turn down. BIG has an enviable client list and I’m looking forward to working with BIG’s digital team to deliver social media campaigns for some of the UK’s best known brands.”

And Allan Barr, BIG’s head of digital and social media, added: “This appointment represents a significant coup for The BIG Partnership. Mike is a well known and highly respected figure in the Scottish social media scene and brings fantastic experience in creating and delivering digital campaigns for Standard Life.

“We are seeing a massive upturn in demand from new and existing clients for social media expertise, as more and more companies begin to realise the potential that online marketing offers their brand. This is an area where we expect to see significant growth for the business and believe Mike’s appointment further strengthens BIG’s credentials as a market leader in this sector.”

Big Partnership Standard Life Public Relations

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