Scottish Enterprise trials online campaign in place of annual meeting
Scottish Enterprise has announced it will produce an online campaign for its performance results this year instead of its usual Annual Public Meeting.
The campaign will see a video annual review published on its website and YouTube on 14 September, before the chief executive and chairman take part in a Q&A online with customers and stakeholders.
In the week running up to the Q&A, Scottish Enterprise will be announcing daily news around each of its key results on its online media centre, its website, Twitter and LinkedIn.
The organisation says it expects the campaign to cost "less than half" of the price of hosting the annual meeting and publishing a printed report.
Jane Martin, director of marketing and communications, said: "We pride ourselves on being an accessible and transparent organisation and recognise the importance of being able to demonstrate the impact of what we deliver.
"We wanted to trial new ways of doing that and this approach will not only generate some savings, it should also allow us to reach and engage with more people than just running a physical event.