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Whitespace Whisky

Whisky brand’s philosophy reflected in new website

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By The Drum Team, Editorial

September 2, 2010 | 2 min read

Balblair Distillery has redeveloped its website to reflect the brand’s ‘Timed to Perfection’ philosophy.

This philosophy sees Balblair Distillery determining a whisky’s perfect bottling point by continually assessing casks from various years until the whisky is judged to have reached peak condition in terms of flavour and aroma. Only then, when it has been ‘Timed to Perfection’, will the whisky be bottled as a Balblair Exclusive Vintage. This process is unique to Balblair and it is the only distillery to offer exclusively vintage whiskies.

Edinburgh’s Whitespace was responsible for the redevelopment and has included on the site Vintage tasting notes and a Where to Buy guide. Phase two development is set to include e-commerce functionality.

In a short film on the website distillery manager John MacDonald explains the brand’s unique approach to production, the characteristics of the whiskies it produces and the passion he and his team have for the job.

Whitespace Whisky

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