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Reckitt Benckiser launches products ahead of £2.5m Christmas campaign

Reckitt Benckiser has unveiled its Air Wick Christmas collection of limited edition seasonally inspired fragrances across all key products.

The new range is to be supported by a high profile ‘Wrap Your Home in Luxury’ promotional programme, and kicks off in autumn with in-store displays, competitions, special packaging, in-store POS, premium time TV ads, and a “Christmassy” website.

With 70% of annual candle sales in this sector made between September and February, RB’s innovations and support programme is set to significantly optimise sales opportunities for retailers during this period.

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