Harte-Hanks acquires Information Arts
Global marketing company Harte-Hanks has acquired data marketing company Information Arts with the aim of improving the multichannel marketing effectiveness and retention programmes for the group.
The newly acquired High Wycombe company will now operate as a business unit of Harte-Hanks Direct Marketing, under the continued leadership of Simon Lawrence and Gary Selby who founded the company in 2000.
The agency will join Harte-Hanks other marketing offerings in Europe, including Mason Zimbler, to deliver a multichannel Demand Centre.
The companies had been working together since 2007 on a number of client projects.
Robert Howells, group managing director of Harte-Hanks Direct Marketing international businesses, commented; “We believe that Information Arts is one of the best data analytics and insight companies in Europe, and we are delighted to have Simon and Gary on our team. All over the world we are committed to providing our customers with more and better insight on their marketing data and effectiveness, which will enable them to do true multichannel marketing. Information Arts will help us do that.”
Simon Lawrence, CEO of Information Arts (pictured), added: “Harte-Hanks is an impressive multinational business with a prolific client list that spans a diverse range of industries and locations, so becoming a part of Harte-Hanks is a natural step forward. Information Arts will continue to work from the position of providing the best quality independent marketing data and insight, and we expect to continue to see the business grow organically by attracting top name clients.”
Gary Selby, managing director at Information Arts also said, “Since founding Information Arts we have been dedicated to providing the very best service for our clients. The increasingly international way we work means that working with the other businesses of Harte Hanks will be of huge benefit to new and existing clients, and we are looking forward to a successful partnership in the future.”