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Bench Business

Online Bench autumn/winter campaign delivered in 3D

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By The Drum Team, Editorial

August 31, 2010 | 2 min read

Fashion brand Bench has launched a 3D marketing campaign to promote its Autumn/Winter 2010 collection.

Created by the eCommerce and business development teams at Drivebusiness, the agency has worked closely with the client to ensure consistency across both the brand and eCommerce websites, with photography, image editing and merchandising of the new online collection handled by the agency.

As part of the Autumn/Winter refresh, the site sees a number of navigational and functionality improvements in a bid to improve customer experience and site merchandising across both the UK and German stores.

The marketing team at Divebusiness is also continuing to work with the brand to promote its online store through targeted SEO and PPC campaigns, with additional exposure created through affiliate marketing.

Bench Business

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