McCann's Birmingham unaffected by Harley Davidson decision to drop long-term agency

Harley Davidson’s decision to part with advertising agency Carmichael Lynch in the US will not affect McCann Erickson Birmingham, The Drum understands.

The iconic motorcycle brand announced yesterday that it was set to part company with the advertising agency after 31 years and that it did not plan on finding a new lead creative agency, choosing instead to work with its remaining roster agencies, including McCann’s Birmingham.

The company has more than 10 creative agencies on its international roster, including VSA Partners, Davie Brown and GS Design.

In a statement, Mark-Hans Richer, chief marketing officer, explained, "Our strategies have been moving away from a singular consumer target and a one-size-fits-all agency solution. Rather than accept this new reality, Carmichael Lynch chose a different path and we respect that."

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.