Scottish Brands set to discuss online interaction at MiNetwork event
This Thursday will see representatives from five of Scotland’s most high profile brands come together to discuss how their interaction with the press has changed with the advent of online and how they engage with online commentators.
Representatives from STV, Ultimo, The Scottish Government, Whyte and Mackay and The Big Partnership, will form a panel hosted by The Drum’s news editor, Stephen Lepitak, to discuss how they convey brand messages and interact with consumers and stakeholders online, while staying true to the brand’s core beliefs.
The event will be held in the newly refurbished Corinthian Club, owned by the G1 Group, on Thursday 2 September from 6pm, with the discussion set to begin around 6.30pm, with drinks in one of the new bars in the club beforehand.
The discussion will last until around 8pm, and will be followed by a cash bar and also a tour of the newly redeveloped club’s historic building in Glasgow City Centre, which reopened to the public over the weekend.
For more information on the event see the MiNetwork website or email Caroline Lotinga on caroline.lotinga@marketingindustrynetwork.com