New £2m campaign for The Natural Confectionery Company

The Natural Confectionery Company has launched a new £2 million advertising campaign, which continues to feature talking sweets, in order to highlight the taste and variety of sweets for the brand.

The advert is the latest in a long running campaign by Fallon for the brand to feature talking sweets, based on the insight that children play with sweets, and allow them fight against one another in a playful manner.

The campaign is running across TV, outdoor and on digital through an online campaign where consumers are asked to vote for their favourite sweets.

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