Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

FEATURING
Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

Quotes of the Week; Lionel Richie, Bulmers, Manchester City FC

The Drum chooses some of its favourite quotes from seven days, including ones about Lionel Richie, STV's first half annual profits and the launch of Bulmers new app.

"The passion and ambitions of the management team at Marketecture spurred me to jump ship after 10 years at TBWA,” explains Anthony Jones, who has taken up the role of head of digital design at Marketecture.

“Government cannot continue to fund everything itself and when you see the funding that has been given in the past for all of the subjects that we do, the Government is now saying that we cannot do these things alone,” Roger Williams, head of marketing and Digital for the Scottish Government explained to The Drum while discussing how the public sector will look to fund future marketing campaigns, alongside private sector brands.

Rob Woodward, STV’s CEO, commented on the news that the broadcaster had made a pre-tax profit of £6 million, saying: “We have made great strides in our business over the last six months. We have continued to enhance our creative talent and invest in digital skills. We have a strong line up of programmes for the remainder of the year and we continue to execute innovative deals with industry leaders to grow our business in line with our growth strategy. However, whilst there is an improvement in the market, we nevertheless remain cautious about the future macro economic climate.”

Of Lionel Richie’s involvement in the latest Walkers Crisps campaign, Roger Edmonds, marketing manager for Walkers Extra Crunchy, said: “I thoroughly enjoyed meeting and working with Lionel Richie for the first time and I think the storyline does a great job of bringing to life the idea behind New Walkers Extra Crunchy – ‘sharing’...or not, in Gary’s case!”

Following the release of the report by the by the Scottish Television Broadcast and Production Working Group looking into the development of the broadcasting industry north of the border, Linda McPherson, director of Creative Industries at Scottish Enterprise said: “By growing our ambitious television broadcast companies, we can grow the sector and ultimately Scotland’s economy. The report details the specific recommendations and actions that could drive this growth, and we will continue to work alongside Creative Scotland to provide Scottish Enterprise assistance where it can have the most impact with these companies.”

On the launch of an app for Bulmers that finds the nearest beer garden stocking the cider, brand manager, Douglas Cook, said: "Mobile apps are the perfect way to catch people while they are out and about. At this time of year it’s all about being spontaneous, getting down to your local and enjoy a delicious pint of Bulmers in the sun.”

"We wanted to capture that feeling that all football fans have when they see their team in the first home game of the season,” said Chris Kay, Manchester City FC’s head of marketing about the clubs latest piece of marketing. He’s clearly not a Partick Thistle fan.

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