Walkers new Extra Crunchy crisp range will be promoted through an above-the-line campaign featuring Gary Lineker and Lionel Richie.
Created by AMV BBDO , the new 30 second advert, which goes-to-air on Friday, sees Richie sing a remake of his Oscar winning sing ‘Say You, Say Me’, this time using the lyrics ‘Share You, Share Me’.
Roger Edmonds, marketing manager for Walkers Extra Crunchy, commented: “We’re so excited about this ad – it’s very funny and we all had a fantastic time making it with Lionel and Gary. I thoroughly enjoyed meeting and working with Lionel Richie for the first time and I think the storyline does a great job of bringing to life the idea behind New Walkers Extra Crunchy – ‘sharing’...or not, in Gary’s case!”
The range comprises of five flavours including Cheddar and Sour Cream, Salt and Malt Vinegar, Simply Salted, Flame Grilled Steak and Sweet Chilli Chicken and is available in packets of 150g and 100g bags.
A behind the scenes of the advert has also been placed on Youtube (see below.)