Scotch whisky brand Glenfiddich has launched a global CRM campaign based around the theme of exploration.
At the heart of the campaign is the Glenfiddich Explorers website, which features content by adventure and travel writers and allows people to read and share recommendations about activities and places to visit when they register.
JPMH has created the campaign and former GQ features editor Stephen Hobbs has been responsible for the editorial.
Stephen Foy, client partner at JPMH said: “Glenfiddich is the world’s most awarded single malt whisky and this is a fantastic opportunity to engage with people on an emotional level, encourage interaction and long term loyalty.
"Glenfiddich already has a dedicated following and so we have enjoyed the challenge of taking that one step further, and driving the success of this much loved brand.”