Freederm chooses favourite 10 Big Brother idents
With last night’s Big Brother final set to be the last for the long-running reality TV series, The Drum asked the programme’s sponsor, skin care brand Freederm, to choose its 10 favourite idents from the 56 it produced for the series.
Created by Bray Leino, the idents have run since the Channel 4 programme went to air in July, referencing moments from the 11 series of the programme, which is currently running for another two weeks under the guise of ‘Ultimate Big Brother’.
Last night’s final, which was watched by around four million viewers, was won by Jodie Gibson.
Natalie Dymond, account manager for Freederm, commented: 'Our team has really loved working on the project and it's been a real buzz to see our idents on Channel 4 every evening. We're delighted Josie won - she has a great personality and great skin too!'
Below are the 10 idents chosen by the brand.