Marketecture has appointed TBWA\Manchester's Anthony Jones as its new head of digital design.
Jones joins the Manchester-based b2b agency after 10 years with TBWA, where he has worked with brands including Barclaycard, Nissan and Shell.
He said: "The passion and ambitions of the management team at Marketecture spurred me to jump ship after 10 years at TBWA.
"I was involved in heavyweight digital campaigns at TBWA and enjoyed the brand exposure but I'm now pleased to bring the benefit of my experiences to the Marketecture table.
"Moreover, I'm excited by the opportunity to take direct responsibility for the creative output and the chance to shape the team within a more flexible framework than working for a global corporate allows."
In his new role Jones will work on online campaigns for clients including global publishing group Reed Elsevier, web domain and hosting companies NetNames and NetBenefit and PAYE umbrella company Parasol.
He already has b2b experience with clients including AKZONobel, Brother UK & Europe and BP from his time at TBWA.
"Obviously recruiting a candidate of Anthony's calibre is a real coup," said Marketecture's managing director, Michael Clark. "With his combined creativity and technical know-how Anthony is a rare breed - especially with such a strong b2b background to boot."
Jones's appointment follows the arrival of IAS B2B's Jon Hallowell as Marketecture's group creative director at the start of the year.