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Autumn sales campaign set to soar for Magnet Trade

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By The Drum Team | Staff Writer

August 24, 2010 | 3 min read

Kitchen and joinery specialist Magnet Trade is set to roll out its new autumn marketing campaign, created by Refinery.

Beginning on 30 August, the campaign aims to support the company’s offers during the key sales period of September and October, with the main activity geared towards their account customers and offering them flights to various destinations, in order to drive spend.

To encourage account holders to spend with Magnet Trade over the two-month-period, consumers will be offered two return flights for transactions of over £2,000, once they register online.

Magnet Trade has aimed to enhance its online experience for customers over the last year, allowing Trade account holders to pay online, check their balance and request quotes.

Destinations on offer will alter depending on the amount spent with those accounts spending over £2,000 being offered flights to Paris, Amsterdam, Malaga, Palma, Prague, Dublin, Rome, Barcelona, Berlin and Ibiza. Those spending over £5,000 can fly further, including Greece, Turkey and Cyprus, while £10,000 allows flights to the USA to be chosen.

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Detailing the campaign offer will be the passport, which will be sent to all account holders on the company’s database of over 90,000 tradesmen, as well as being placed on display in-store, with further information being made available on the Magnet Trade Website, Deal, and The Mag, which will also include flight information.

Talk Sport will also carry adverts for the promotion, along with other key offers taking place over Autumn.

Anjum Ahmed commercial director for Magnet Trade explained: “Its important to Magnet Trade that in such a key time we have a marketing campaign which is engaging to the customer and drives sales."

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