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81% of students do their TV watching online

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By The Drum Team | Editorial

August 24, 2010 | 3 min read

SixthSense, YouGov’s market intelligence platform, has released results from a report conducted in conjunction with studentbeans.com showing that 75% of students spend at least 2-3 hours online each day.

15% are found to spend more than 5 hours online each day, excluding time spent studying.

The report also finds that online TV is favoured by students over traditional viewing habits, with 81% of students watching online compared to 30% of British adults.

Of the 81% of students watching TV online, 52% favour BBC iPlayer, 25% use 4oD, while 13% opt for YouTube.

71% watch up to 2 hours of TV online each day and 22% spend over 2 hours catching up with programmes online.

James McCoy, research director for YouGov’s SixthSense, commented: “It is to be expected that young people, and students in particular, are more tech savvy than the average person. Saying that, I don’t think anyone could have predicted such a discrepancy to exist between the number of students watching TV online and the average across all groups.”

Online radio has not experienced the same uptake however with 62% of students saying they do not listen to radio online. 40% of students revealed that they do not listen to either traditional analogue radio or DAB radio.

McCoy puts this down to “the growth of streaming services such as Spotify and we7 – both of which have several million users in the UK.”

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