Scottish Government campaign aims to promote seat belt useage
A social marketing campaign which aims to encourage Scots to use their seat belts has begun to roll out, with The Union handling the above-the-line communications.
The next phase of the ‘Have you Clicked?’ campaign from the Scottish Government and Road Safety Scotland is being rolled out across Scotland, aiming to challenge drivers and passenger habits and seat belt wearing behaviour.
Stripe Communications is the PR consultancy for the campaign which will has begun to roll out across both TV and radio, and will also run in cinemas from 30 August.
MediaCom Scotland is the media planner and buyer on the campaign.