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By The Drum Team, Editorial

August 19, 2010 | 1 min read

Footcare and footwear brand Scholl has committed to launching another round of TV advertising following the success of its Keeping Britain On Its Feet summer campaign.

Responsible for bringing Scholl Orthaheel back to TV screens in September is McCann’s Manchester.

The brand’s year-on-year sales increased by 103% following its recent summer TV campaign, also produced by McCann’s Manchester, and the new activity will run from 29 September to 23 October.

The campaign will appear on Channel Five, ITV’s GMTV and satellite, as well as in key national publications including The Guardian Weekend and The Times Magazine.

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