Supercuts account goes to Rees Bradley Hepburn
Salon chain Supercuts has appointed Rees Bradley Hepburn to its through-the-line account after a three-way pitch.
RBH will produce press ads, point of sale, internal comms and digital work and its first campaign using new imagery is due to launch "in the next couple of months".
The Midlands agency's task is to help position Supercuts as "leading aspirational and affordable hair salons".
Paul Bennison, RBH's head of business development, said: "We’ve already completed the photoshoot for the main 2010/11 Supercuts image collection and are looking forward to showcasing the new looks into the new campaigns.”
Supercuts, a Regis UK brand, operates 174 salons across the UK and offers ladies and men's haircuts with no appointment required.