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Yazoo offers free MP3 downloads through on-pack promotion

As part of a £4.5million marketing campaign, Yazoo has begun an on-pack promotion offering free MP3 downloads, highlighted through its new promotional bottles, designed by WFCA.

The campaign will run across 14 million 200ml cluster packs and 500g single serve bottles, offering consumers the chance to collect codes and exchange them for a free music download.

The promotion sees Yazoo partner with music download site Napster, managed by TLC.

As well as the design of the promotional bottles, WFCA has also created the POS, press and digital activity, including an e-marketing campaign aimed at existing customers.

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