Moo brand recreated in Devon field by Bray Leino
Milk Link has recreated the logo for its organic long-life milk brand Moo in a Devon field, using only organic flour, to highlight the link between the brand and the environment.
Created by Bray Leino, who’s team spent three days in a field in Devon to complete the work which the agency has nicknamed ‘Murial’.
The team took inspiration from the ancient Cerne Abbas Giant mural located in neighbouring Dorset, with the cow being carved into one of the Dowrich Farm fields, which acts as a supplier to make Moo.
The outline will remain on display at the farm until the field is ploughed.