Ginger Boot award launches Irn-Bru's football sponsorship
To celebrate the launch of the new Scottish Football League season, league sponsor Irn-bru has launched a new goal scoring initiative, the Ginger Boot.
The Ginger Boot award will be presented to the SFL's top scorer from across all three divisions. The first ever Ginger Boot winner will be announced at the start of September when they will receive an "iconic" pair of Ginger Boots, the same colour as the phenomenal soft drink.
The prize will be available to the top goal scorer each month throughout the 2010-11 season, and every Ginger Boot winner can then wear their prize in competitive games.
A bespoke Ginger Boot trophy will be presented to the season’s top goal scorer at the Phenomenal End of Season Awards in May, in addition to a prize that will celebrate the winner’s scoring achievements.
Martin Steele, senior brand manager for IRN-BRU said: “We have been looking forward to a new season kicking off and we are delighted to be adding an exciting new element to the season with the introduction of the Ginger Boot Award. Many competitive football competitions throughout the world have their own top goal scorer award and it is only right that the SFL has one too. The Ginger Boot award is sure to be a competitive one and it will be exciting to see which team and division our winners come from."