Public Relations

Revolver shoots with social media appointment

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By The Drum Team | Staff Writer

August 11, 2010 | 3 min read

Revolver PR has appointed former head of social media at D8 Digital Annie Boyd to the newly-created role of head of social communications.

Formerly head of social media at D8 Digital, Boyd takes on a role that will include advising clients on the use of digital communities in public relations strategies and taking on responsibility for various aspects of Revolver's marketing.

Previously founder of online dating and events company The Beluga Club, she will be tasked with bringing her experience of using social networks to build businesses to bear on the agency's cross media campaigns.

"As one of the few candidates in Scotland with proven expertise in using social media to promote events, push messages and sell services, Annie was in a class of her own when it came to looking for someone to fill our social communications role. We're delighted to have her on board, and look forward to working with her on client campaigns that deliver results across every channel," said Iain Bruce, managing director of Revolver PR.

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Founded by Bigmouthmedia cofounder Steve Leach and journalist Iain Bruce, Revolver PR has a client list that includes the technology transfer institute iSLI and Sir Peter Rigby's SCC - Europe's largest independent technology solutions provider.

It has also recently forged partnerships with online agency Line and the digital signage design house Yuva.

"Revolver PR's brand of digitally-enabled public relations is really starting to make its mark on the industry. In recent months we've seen the company sign its first US client, and given the cost-effectiveness, the impact and the international reach of Digital PR there's clearly tremendous scope for growth both domestically and abroad. When the opportunity to join that kind of team comes along, you grab it," said Boyd.

"I'm looking forward to the challenge of taking clients beyond the hype that surrounds the social media and showing them how it can be used to enhance their press campaigns. Applied effectively it can be a powerful tool for developing relationships, building brands and connecting businesses with consumers."

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