Outdoor Capital of the UK to get new online presence

The "Outdoor Capital of the UK" has appointed Liverpool-based New Mind to create a website that aims to match the claim that "Fort William & Lochaber is the best region in the UK to experience the outdoors".

The Outdoor Capital of the UK (OCUK), the destination management organisation (DMO) for Fort William & Lochaber in the Highlands of Scotland, has appointed New Mind, an agency specialising in the tourism industry, to create a new website for the organisation and its growing membership of tourism businesses operating in the area.

New Mind has previously worked on destination sites throughout the UK including Liverpool, Brighton and Bath.

Teresa de Billot, project officer at OCUK, commented: "We selected New Mind for the job because we wanted a site that would offer cutting edge functionality and, quite simply, make people want to visit the Outdoor Capital! We want prospective visitors to be able to plan their trip easily and conveniently at a 'one stop shop' and we were also very impressed with New Mind's portfolio, reputation and approach. We look forward to working with them on this exciting project. We are confident that www.outdoorcapital.co.uk will become the leading DMO website in Scotland."

Fort William & Lochaber has long been a 'must see' destination for visitors to the Highlands of Scotland, with its beaches, coastline, islands, glens, mountains, forests and, of course, Ben Nevis, Britain's highest mountain and Glencoe. Hill walking, rock climbing, mountain biking, white water rafting, quad biking and canyoning are just some of the activities on offer to outdoor enthusiasts.

Over the last 10 years New Mind has delivered technology solutions for many high profile clients including Destination Management Organisations, Regional Tourism Bodies and Area Tourism Partnerships throughout the United Kingdom.

Teresa de Billot added: "The destination web sites New Mind have created, including visitliverpool.com, visitbrighton.com and visitbath.co.uk, are amongst the highest performing sites of their kind, both in terms of visitor numbers and income generation and we are looking forward to seeing the finished product for the OCUK."

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