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By The Drum Team, Editorial

August 6, 2010 | 1 min read

Heineken UK is airing a series of new ads, created by St Lukes, which go "behind the scenes" at the Bulmers cider mill in Hereford to talk to the workers responsible for 'releasing the British summer'.

Three 15 second ads will air on TV and online from 16 August .

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