Savvy delivers Asda's Sporting Chance campaign
Leeds marketing agency Savvy Sport is managing Asda's Sporting Chance campaign, which aims to get kids off the sofa and into sports during their summer holidays.
The scheme, delivered by Savvy and now in its third year, offers children free taster sessions in a wide range of sports and activities across the UK by picking up vouchers from Asda.
Vouchers can be picked up either in-store or downloaded online and they entitle children to take part in activities including cheerleading, football, paintballing, cricket, athletics and holiday camps.
Fiona Campbell-Reilly, head of Asda in the Community, said: "For our customers it’s often difficult to find affordable activity solutions in the school holidays, making keeping the kids entertained a struggle. Our Sporting Chance initiative means Mum can keep the kids active without breaking the bank."