Tom Tom campaign sees SA Group target festival goers

At the beginning of this week a campaign for Tom Tom ran to promote the route finding device.

Using its Digiadvan technology, the campaign brief to SA Group was to target the Camp festival in Dorset Lulworth Castle over the weekend, engage with departing festival goes and allowing them to plan and then print off their routes home through wireless printer and WIFI internet.

As a result of the campaign, SA Group has claimed to have been appointed to handle 90% of the client’s activity for next year.