Reebok

Reebok poster ad features Kelly Brook in trainers...and nothing else

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By The Drum Team, Editorial

August 4, 2010 | 2 min read

A large format outdoor poster for Reebok featuring Kelly Brook has been erected to promote the brand’s new Easytone trainers.

The poster features Brooke in nothing but a paid of Reebok Easytone Trainers, was unveiled by the model herself this morning at Battersea Park Road.

The advert will run from 4 August-15 August and will support the launch of the EasyTone products to the market earlier in March, as it hopes to highlight to women under 30 that wearing trainers can help tone muscles.

Richard Malton, marketing director at Ocean Outdoor, said: "The fantastic positioning partnered with the striking imagery creates a high-impact campaign for Reebok. With such an iconic back drop behind the ad and Kelly Brook unveiling it, Reebok can expect a high return on investment. "

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