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Matmi creates online game for Iron Maiden

Cheshire digital agency Matmi has created an online game to promote Iron Maiden's new album and world tour.

Record label EMI commissioned the game ahead of the release of the heavy metal band's new album, 'The Final Frontier', later this month.

In keeping with the LP's deep space theme, Matmi's game challenges players to dodge and fight their way through the universe so the band can make its first intergalactic gig.

Piloting Ed Force One, a space shuttle version of the band's customised Boeing 747, players must defeat fierce space pirates intent on sabotaging the gig by blasting away Maiden's equipment.

It is the legendary British rockers' second venture into online gaming having released a previous web game, 'Flight 666', which garnered more than four million plays.

Geoff Smith, EMI Marketing's digital director, said: "We've really upped the complexity of this new game to support the brilliant new album as we believe it's increasingly important for us to challenge fans and gamers alike."

Smith added that fans who purchase the deluxe CD edition of The Final Frontier will be rewarded with a sequel version of the game, which is not available online.

Matmi MD, Jeff Coghlan, said: ""Iron Maiden is a fantastic band tobring to life as branded entertainment - their artwork and soundtracks are iconic.

"The space game genre is an ageless setting that's often overlooked these days, and 'The Final Frontier' game has been inspired by the likes of R-Type, Thrust and Elite. We've still made sure that there's plenty of Iron Maiden

content too to interest and amuse hard core fans and Maiden newbies alike."

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