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Juice Digital and theEword to partner up

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By The Drum Team, Editorial

August 2, 2010 | 2 min read

Manchester agencies Juice Digital and theEword have struck an agreement to work together on briefs.

Juice, which handles social media marketing and SEO outfit theEword are not merging but say they have come to an arrangement to pool their talents together.

Juice Digital MD, Steve Downes (pictured), said: “Social media marketing and SEO are intrinsically linked; you need both aspects to create a successful campaign.

"Both Juice and theEword have developed pools of talent which complement the other perfectly. We could have employed someone ourselves, but this way we, and more importantly our clients, have access to an entire team of some of the best SEO specialists in Manchester.”

Al Mackin, MD at theEword, added: “It’s an exciting time for social media and SEO within Manchester and we have chosen to team up now not only to strengthen our combined offering, but also to clarify exactly what can be achieved through online activity.

"There’s lots of confusion in the marketplace at the moment, and we want to remove the smoke and mirrors and offer exciting, relevant and measurable campaigns.”

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