Video: Specsavers unveils first TV ad for kids' range
Specsavers Creative has developed a new TV campaign to promote the opticians' range of children's glasses.
The ad, trumpeting the newly-expanded kids' range, has been timed to coincide with the school holidays and will run across national TV from 1 August.
It opens with a car bonnet being repeatedly hit by an electric garage door. After several hits on dad’s newly-washed saloon, it is revealed that the perpetrator is a boy who is unsuccessfully trying to operate his RC car with the garage remote.
As the boy complains “Dad, my car’s broken”, Specsavers’ trademark “Should’ve gone to...” line fades up followed by the kids’ range promotion.
Michael Hutchinson, part of Specsavers' in-house creative team, said: "Although it's the boy's mistake, the laugh is very much on male pride in shiny motors.
"Our target audience is mostly mums, so the tone of voice seemed just right for a kids’ glasses campaign."
The ad was directed by Mustard's Chris Mudge and media was handled by MEC.