Top 10 lessons in media

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By The Drum Team | Editorial

July 29, 2010 | 1 min read

Extol the virtues of research to a creative and you’re likely to get a swift slap. However, an Ipsos MORI poll, which tracked thousands of commercial campaigns worldwide, now shows even researchers believe that creative is king. Deborah McCrudden of Ipsos MORI ASI reveals all her Top Ten Tips, or 'new school rules', for media

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