Blonde Cbi

Blonde develops interactive environmental tracker for CBI


By The Drum Team, Editorial

July 29, 2010 | 2 min read

An interactive climate change tracker has been developed for business lobbying organisation CBI, by Blonde Digital.

The digital development agency was tasked with developing an interactive version of the CBI’s six monthly climate change tracker report which is used to lobby the government to introduce policies which will offer businesses incentives for introducing more environmentally friendly practices.

The tracker was soft launched at the end of June alongside the publication of the fourth report, which had previously been printed as booklets and PDF documents.

The new interactive version allows users to gain a deeper understanding of the information relayed in the tracker, with four interactive visualizations of the data, each offering the users a different perspective on issues, being developed.

The visualization of the data has been created to prioritise three dimensions of time, industry sector and progress rating.

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