Warburtons Hovis Kingsmill

Exclusive interview with Warburtons marketing boss Richard Hayes

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By The Drum Team | Editorial

July 27, 2010 | 1 min read

Warburtons marketing boss Richard Hayes talks to The Drum about why, despite penny-pinching times, emotion plays a part in bread staying at the top of most grocery lists.

Warburtons Hovis Kingsmill

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