Viral video for No Knives better Lives campaign
As part of the Scottish Government’s ‘No Knives better lives campaign which is being rolled out across parts of Scotland following a pilot scheme in Inverclyde, a video has been produced by The Leith Agency.
The animated viral video focuses on a group of teenagers and the consequences one faces when he encounters knife crime.
The viral is currently being spread among its target audience of young scots and has already had nearly 49,000 views on YouTube.
The campaign, recently rolled out across Glasgow, Edinburgh and Clackmannanshire, is part of the Scottish Government’s commitment to preventing young people from becoming involved in violent behaviour and change the culture of violence in Scotland.
Stripe Communications is handling the PR and media relations while MediaCom is the media buyer for the campaign.