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By The Drum Team, Editorial

July 23, 2010 | 1 min read

A new multi-media campaign for Australian weight loss brand Celebrity Slim has been developed by Driven.

The Wilmslow-based agency has created the animated national TV campaign to back the brand’s recent distribution gains in high street retailer Superdrug.

The TV campaign will be supported through in-store and online campaigns which will communicate the message that weight management help is only a “click, call or visit” away.

Celeste Millott, marketing manager Europe for Probiotec, owner of Celebrity Slim, said: “We want to let people know about the fantastic free support services that we offer, because we know how effective good support can be in improving weight loss results."

Neill Griffiths, partner at Driven said that he felt that the new work had ‘real charm and stand out’ while also effectively delivering a strong proposition.

Commercials were directed by Chris Gaffey, and produced by 422 while media planning has been overseen by MediaVest Leeds.

Driven Celebrity Slim

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