Crown Paints iPhone app helps DIYers find their colour
Crown Paints has worked with TBWA\Manchester to launch its first ever iPhone app.
The 'Crown Colour Match' app helps decorators find the shade of paint they are looking for when they upload a picture showing the colour they have in mind.
It then uses the iPhone's GPS capabilities to show the nearest stockist, providing contact details and travel directions.
Crown says it is the first UK paint manufacturer to launch such a service and its tool will allow users to match up 250 colours and find more than 1800 stockists.
Sally Heppenstall from Crown said: "We know that some of our customers find it tiresome trying to match their preferred colours with swatches.
"We wanted to take advantage of technology already available to create a simple, practical and useful tool for customers and we're confident we have achieved this."