By The Drum Team, Editorial

July 23, 2010 | 1 min read

To promote its new ale brand ‘The End of History’, which is being sold inside the bodies of dead animals, Brew Dog has produced an online video.

The ale, which is provoking outrage, both for its 55% alcoholic content and for its use of the dead animals, has already sold out, and sparked huge media interest in the process with many animal activists up in arms at the use of the beastly corpses.

The 12 bottles produced by the Aberdeen brewery have already sold out, and claims to be the strongest ever created, retailing at £500 a bottle.

It is understood that Hampton Associates, which usually works on Brew Dogs marketing and design work has not been involved in this project and that it has been created internally.

The End of History from BrewDog on Vimeo.

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