BJL creates Museum of Museums identity
BJL has created the brand identity for the new Museum of Museums in Manchester.
The newly-opened venue in the Trafford Centre will host a range of exhibitions - from vintage transport to football and pop art - and collections from other museums. It is intended to "appeal to everyone".
BJL's branding has been unveiled along with a website which gives visitors a taste of what to expect.
The Manchester agency has also created "a range of collateral" that will be used in a north west campaign.
Nicky Unsworth, BJL's managing director, said: "We have created a distinctive and contemporary design, able to adapt and reflect the ever changing nature of the museum. It’s great to welcome another fantastic tourist attraction to the North West – providing visitors with something a little bit different.”