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BabyDeli tasks Kernel to raise brand awareness

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By The Drum Team, Editorial

July 23, 2010 | 1 min read

Organic baby food producer BabyDeli has appointed Kernel to help it raise its brand awareness and increase sales.

Kernel has been initially tasked to develop the brand’s point of sale communications which will appear in ASDA which launched the range as part of the redevelopment of its cafés.

ASDA is to list meals from BabyDeli throughout over 230 cafés across the UK, with the range promoted through a combination of instore and online communications as well as within the café menus.

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