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WATCH ON DEMAND FROM 25 Jan 2021
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Durex maker agrees £2.5bn acquisition with Cillit Bang company

SSL International, makers of Durex condoms, has agreed an acquisition deal with dishwasher tablet maker Finish and Cillit Bang owner Reckitt Benckiser, worth £2.54bn.

The company, which also makes Scholl footcare, Gaviscon and Nurofen, aims to boost its business in China and Japan, while also evolving its health division.

The company, which has a headquarters in London, also has manufacturing bases in Manchester, County Durham and Redruth in Cornwall.

McCann Erickson Manchester currently handles several advertising accounts for SLL International, including Durex and Scholl.

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