Bluetooth campaign pushes STI checks to holidayers
The NHS is encouraging young holidaymakers to get checked for sexually transmitted infections when they return from their travels with a bluetooth campaign at Manchester Airport.
The campaign, created with airport media company Eye, targets 16-24 year olds and aims to offer them a discreet way to get tested for chlamydia and gonorrhoea.
They can request a chlamydia testing kit by picking up a bluetooth signal on their phones from any of the lightboxes (pictured) promoting the RU Clear campaign.
Alan Gibbons, group sales manager at Eye Fly UK said: "We created a bespoke campaign which allowed [the NHS] to target a younger audience in the most effective way.
"Bluetooth is a fantastic way of getting direct messages to the consumer - they can read the message in their own time and, in this situation, make it completely private.”
The NHS is running the campaign because it is claimed one in 10 young people are unaware they have chlamydia.
A spokesperson for the RU Clear team said: "Technology plays a big part in young people’s lives so this was a fantastic way of communicating a very serious message but in a way they feel very comfortable with.
"Working with the airport setting was a great way of reminding passengers of the dangers of unprotected sex.”