A video to promote lifestyle brand Bench’s summer clothing range has been created by Corporation Pop.
The ‘Power and Glory’ range is promoted in a two minute video which will be shown on big screens during music festivals - including Creamfields and Park Life - as well as on screens in major cities, in-store and on the Bench website.
Corporation Pop, which has worked with the client since November 2007, handled post production, including editing and graphics while also working on the brand’s ‘Art of the Street campaign, which aims to raise awareness of Bench’s autumn and winter ranges.
A 3D video is currently being re-edited, while a microsite and e-campaign are being developed by the agency which will be aimed at both trade and consumer markets.
Dom Raban, managing director at Corporation Pop, explained: “Our brief for Power and Glory was to create a summery feel but reflect the edginess of the range, which is more trend driven and fashion focused than the main Bench lines. The challenge was to display both the men’s and women’s ranges, both very different from each other, in the same video. Bench are so happy with the result that they’ve also commissioned a behind-the-scenes ‘making of’ video for online use"
Earlier this year Corporation Pop produced an internal video to promote Bench’s global presence, which is also being re-edited.