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Greenpeace asks public to vote in BP logo redesign competition

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By The Drum Team, Editorial

July 19, 2010 | 3 min read

Greenpeace UK has asked the public to vote for the winner of a competition which asked entrants to redesign the green logo of oil company BP which has been at the centre of the oil leakage on the Mexican Gulf.

The party issued a brief to entrants to create a new logo which would better reflect the reality of the company’s operations in places like the Gulf of Mexico.

2,500 entries have been received in less than two months, which the party has now asked for the public to view online and vote for their favourites.

Ben Ayliffe, senior climate campaigner for Greenpeace explained that BP launched its current green ’Sunflower’ logo in 2000 to represent itself as a ‘forward thinking green company‘ and now was the time for the public to choose one which it believes best fitted the company‘s image.

"We're asking people to vote for their favourite and help us tell BP to ditch the spin and actually move beyond petroleum. Right now they're rushing towards the last drops of oil in the most risky places on earth, whether that's deep below the Gulf of Mexico, in the tar sands of Canada or in the wilderness of the Arctic,” continued Ayliffe.

The Greenpeace competition ran for six weeks between May and the end of June this year. A shortlist of entries has been produced and the final winners will be chosen by a public vote.

The vote has been split into six categories; Best rebranded logo design, Best illustration, Best wildlife design, Best slogan, WTF?! Award for extra-planetary creativity.

The winner of the Rebranded logo category will be offered a day of training on a Greepeace inflatable boat, while the winner of Best Overall Design will be offered a day working within a design agency.

Each winner in the other categories will receive a Greenpeace goody bag.

www.greenpeace.org.uk/bp

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