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Fox's Biscuits News UK

Fox's Biscuits extends its Mini Moos range


By The Drum Team | Editorial

July 15, 2010 | 2 min read

Fox’s Biscuits, owned by Northern Foods, is to extend its Mini Moos range with the launch of Mini Moos Choc Chip.

The launch of Mini Moos Choc Chip will be supported by in-store price promotions and PR activity to build awareness of the product which has been created to build upon the success of Mini Moos Malted Milk.

Rachel Moffatt, brands sector director for Fox’s, said: “It is evident from looking at the current market that kids love having their own mini pack of biscuits, with Mini Bags continuing to outperform the total Kids offering within this sector. We are confident that the new Choc Chip variant will mirror the success of Fox’s Mini Moos Malted Milk and drive valuable sales for retailers.”

Fox's Biscuits News UK

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