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Michelin News UK

Rare Michelin promotional items sell for over 200,000 euros


By The Drum Team | Editorial

July 14, 2010 | 2 min read

An auction of rare Michelin memrobilia has seen a full collection of all 300 Michelin Red Guides, including the first to be published in 1900, has been bought by French restaurateur Jean Yves Schillinger.

The guides, which were sold at auction for 80,000 euros, will now be used by Schillinger as a display in his new, soon-to-be-open Michelin themed restaurant.

The guides were just part of a collection of Michelin memorabilia sold in the auction which included a number of rare advertising posters, including the first ever poster, created in 1905 and signed by artist Marius Rousillion, who went by the name O’Galop.

Rousillion is credited for drawing and inventing the Michelin Man.

The poster was sold for £3,300, while a die-cast model of the Micheline Train went for over £1,000 and many small figurines fetched over £100 each.

The overall collection raised over 200,000 euros – a world record price for a collection of this kind.

Michelin News UK

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